Midea has hosted its 2026 Dealers Conference at the Ikeja Marriott Hotel in Lagos, bringing together dealers, distributors, installers and other industry stakeholders to discuss business growth, product innovation and opportunities in the Nigerian market.
Held under the theme “Innovation | Collaboration | Growth,” the conference focused on residential air-conditioning innovations, dealer support programmes, new product launches and strategies to strengthen Midea’s presence in Nigeria.
Focus on Air-Conditioning Innovation
A major highlight of the event was Midea’s residential air-conditioning portfolio, designed to meet the cooling and energy-efficiency needs of Nigerian consumers.
The discussions covered cooling performance, durability, smart connectivity, reliability and comfort across split air conditioners, floor-standing units and outdoor systems.
Midea also showcased its UNICOOL inverter air conditioners, which feature energy-efficient operation, smart connectivity and technologies designed for challenging local conditions.
According to the company, the systems include low-voltage protection down to 80 volts and Hyper Graphins coating aimed at improving durability, particularly in humid and corrosive environments.
The UNICOOL range also supports control through the MSmartHome platform, while its one-drive-two configuration allows two indoor units to connect to a single outdoor unit.
Dealer Support and New Promotions
The conference also reviewed the Midea Club digital loyalty and support platform, which was introduced during the company’s 2025 seminar.
The platform is designed to improve transparency, track dealer performance, provide rewards and support Midea’s retail and technical network.
Midea’s Pro Shop initiative was also highlighted as part of efforts to improve dealer experience, installation standards and retail performance.
The company announced the Win 9ja Win promotion and the Container promotion as part of its 2026 commercial programme.
SpaceMaster Refrigerator Unveiled
Beyond air conditioning, Midea introduced its wider home-appliance capabilities and unveiled the SpaceMaster side-by-side refrigerator.
The launch was announced by Nelson Chukwuma, General Manager of Midea Nigeria, and Oluwasijibomi Ogunsiji, National Sales Manager.
The company said the new product reflects its strategy of combining technology, consumer needs and coordinated trade and marketing support.
Scratch and Win Promotion
Speaking at the conference, Ashok Dimri, Business Head, said Midea’s ambition was to become a leading household appliance brand in Nigeria rather than being known only for air conditioners.
He also announced the Q4 Scratch and Win Promotion, which will feature instant gifts, consolation prizes and major rewards, including a Midea-branded car, appliances and branded gifts.
The promotion will be supported through digital and social media campaigns, dealer activations, outdoor advertising, radio, market activities and point-of-sale materials.
Emeka Okpe, Channel Manager, said the company’s residential air-conditioning products were developed to respond to Nigerian consumers’ needs, particularly in energy efficiency, durability and voltage protection.
Commitment to Nigerian Market
Midea said the conference provided an opportunity for its partners to review market conditions, improve coordination and strengthen distribution, retail and after-sales support.
The company reaffirmed its commitment to investing in Nigeria through stronger dealer engagement, technical education, improved customer service and wider access to cooling solutions and other home appliances.
The event ended with an awards ceremony recognising outstanding dealers and teams, followed by a networking dinner.
About Midea Group
Midea is one of the brands under the Smart Home Business of Midea Group, a global technology company operating across sectors including Smart Home, Industrial Technologies, Building Technologies, KUKA, New Energy, Healthcare and Logistics.
The group operates across more than 200 countries and regions, with hundreds of subsidiaries, research and development centres and manufacturing bases worldwide.
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